Both of these large investments coming in within the same week are a sign that venture capitalists have figured out something that most businesses still have not. They know that more and more of the economy is moving to a “services” model and the ability to offer diversified, on-demand billing solutions is critical to the future of E-commerce.
The companies that will excel in the near future are the companies that are first to embrace the evolving demands of modern consumers. Customers are no longer content to settle for “one size fits all” products. The modern consumer wants, if not demands, to dictate their online purchases to buy only what they need and not what they don’t.
Take the rise of car share services such as Car2Go. Due to fiscal restraints and higher expectations in customized services, modern customers are choosing to pay for a car only when they need it.
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