OAKLAND, Calif., February 2, 2009 - Marketing veteran Dennis Erokan has joined forces with Steven Donaldson, Michael Zinke and Stephen Herz to form a new full-service ecommerce web development firm. Based in the San Francisco Bay Area, Big Reach provides services to handle all aspects of creating and/or revamping an ecommerce web site. The Big Reach team includes experts in marketing, design, programming, branding search marketing, new media and PR all under one roof and has the talent and capability to handle all ecommerce needs.

"It's not good enough to just put up an ecommerce web site. Businesses need to have a plan to get customers there and excited about the products," says Erokan, CEO of Big Reach. "Creating a buzz is essential to making an ecommerce web site successful. Ecommerce is our specialty and Big Reach has all the expertise needed to bring traffic to an ecommerce web site using innovative search marketing, social media and PR capabilities."

Erokan, who has worked on the advertising/marketing of hundreds of retailers is best known for a string of successful entrepreneurial initiatives including BAM Magazine, the BAMMIE awards, MicroTimes Magazine as well as the management and growth of the Alliance of CEOs networking groups, now located throughout the San Francisco Bay Area. He is also the founder and CEO of Placemaking Group, a San Francisco Bay Area marketing communication firm specializing in PR and web site design.

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Posted by Hatem at 10:13 PM to New Services | Permalink | Comments (0)

Mercado makes it easy for multi-store online retailers to easily launch and manage new product lines and Websites.

PLEASANTON, CA, August 19, 2008 - Mercado a leading eCommerce solution provider, today announced that Cymax Stores recently deployed Mercado Ignition OnDemand to help them quickly launch a network of eCommerce Websites - each targeting a different product niche and customer demographic. Cymax is a leading home furnishings and electronics retailer, with numerous specialty sites - with over 250,000 products available for consumers and businesses.

Within the past year, through the use of Mercado Ignition OnDemand, Cymax Stores has been able to replicate their successful marketing platform to over 112 unique sites. By the end of 2008, they are predicting that over 200 will be up and running, and forecast an increase in sales of 40% over 2007 - from $32.5 million to over $47 million.

An Internet Retailer Top 500 business (number 247 in 2008), Cymax launched its first online stores November of 2007. Cymax had reviewed various eCommerce site search solutions but selected Mercado's SaaS offering because of its exceptional performance and the ease with which they would be able to get stores up and running in time for the quickly approaching 2007 holiday season.

Continue reading "Cymax Stores launches network of 200 retail sites using Mercado Ignition OnDemand™ Search and Merchandising Software-as-a-Service (SaaS)" »

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Panther Express Selected to Power VerticalResponse EMail Marketing and Survey Programs. Panther Delivers with 100% Reliability.

New York, NY - (July 21, 2008) - Panther Express, a leading global provider of high-performance content delivery services, today announced they have been selected as the content delivery network (CDN) for VerticalResponse, Inc., the leading supplier of self-service email marketing, survey and direct mail solutions. VerticalResponse has chosen Panther Express's content delivery network to deliver tens of millions of user-requested personal messages and graphic images every day, reliably and quickly.

"We choose Panther Express because we needed a reliable content delivery partner who could provide a rapid, flexible service, international coverage, an extremely high level of network performance and high quality ongoing support to help us ensure that our customers and partner's messages were delivered to end users throughout the world," said Janine Popick, CEO and founder of VerticalResponse. "Panther scales to meet our needs and is able to guarantee the level of excellence we promise our customers. They have been 100% reliable."

"Online marketing businesses like VerticalResponse demand the best possible performance and reliability levels to provide a high quality experience to their customers," said Steve Liddell, CEO of Panther Express. "We are proud that we're able to help provide this high level of consistent quality to their advertising and marketing customers and clients across the globe."

The core of Panther Express' business is the assurance that business-critical content is delivered as promised by companies across industries, ranging from e-commerce and gaming to blogs and news organizations.

Continue reading "VerticalResponse picks Panther Express to deliver eCommerce" »

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• Goldmedia forecasts: Within the next five years the integration of video could lead to a cumulative revenue growth of Euro 4.1 billion in the German eCommerce market
• Video enhanced eCommerce offers a better presentation of goods and improves the online shopping experience
• With video clips eCommerce platforms can take advantage of the TV shopping effect: Seeing goods in action is much more convincing than plain pictures

The extensive use of video will help eCommerce platforms to unleash untapped potential, winning more customers and convincing people to buy more goods online.

In the report eCommerceTV, the Berlin-based media consultancy Goldmedia has analysed the possibilities of using video and has quantified for the first time the potential revenue growth for the German eCommerce market. Goldmedia forecasts that the use of video in Germany will boost revenue in the total eCommerce market in 2012 by 5%. The overall revenue growth triggered by eCommerceTV could add up to Euro 4.1 billion within the next five years.

Chart 1 : Absolute growth of the eCommerce Turnover by using video, Germany 2007-2012

Germany is one of the European front-runners in eCommerce activities and thus a good example of growth potential in this market. 41% of Germans between 16 and 74 years old purchased online in 2007. This places Germany fourth in Europe behind the UK, Denmark and the Netherlands. The EU average is 23%.*

Continue reading "eCommerceTV: Video drives the eCommerce market" »

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Amsterdam, 30 June, 2008 - European E-Commerce and Mail Order Trade Association (EMOTA) and Shop.org, the US-based membership community for digital retail announced today that they are co-hosting the inaugural Global e-commerce Summit October 27-29 in Amsterdam. Themes to be covered at the Summit include: international expansion, multichannel strategies, web 2.0, technological developments and investment capital trends.

"Shoppers around the world are quickly embracing the convenience, selection and cost-savings of online retail," said Dieter Junghans. "Sharing ideas and experiences on these issues is a necessity when we want to meet the needs of our future global customers."

Current speakers include Angela Kapp, Senior Vice President of Estee Lauder Companies (USA); Monica Luechtefeld, Executive Vice President of Office Depot (USA); Mitch Joel, President, Twist Images and author of Six Pixels of Separation (Canada); and Paul Nijhof, CEO, Wehkamp (The Netherlands).

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E-Commerce and Internet retailers need to get their product images, video and rich media delivered smoothly and quickly if they want to move product. Panther does that.

Panther significantly improves the user experience by creating an online environment that is instantaneously gratifying and retains the customer. Panther reduces the risk of poor eCommerce delivery by leveraging the retailer's Internet presence across a robust global network of servers and multiple ISPs. By providing a more reliable and overall faster response rate, customers will be more likely to click and convert. Today, Panther Express is announcing their partnership with the premier eCommerce French website PrinceMinister.com to provide CDN for their online eCommerce service. Below the press release :

Origin Shielding Improves Site Responsiveness By Slashing Hits to Content Providers Database

New York, NY - (June 30, 2008) - Panther Express, a leading global provider of high-performance content delivery services, today announced they have been selected as the content delivery network (CDN) for PriceMinister.com, one of Europe's leading e-commerce sites. Based in France, and serving customers throughout the world, PriceMinister.com is a global online marketplace for connecting buyers and sellers. PriceMinister.com is the second most popular e-commerce site in France and in the top 15 of all French websites overall.

With over 8 million members, PriceMinister.com is an online marketplace for books, CDs, DVDs and games, electronic goods, childcare, fashion, home and garden, automobiles and many other products. Every month, over 30 million people visit the site to buy and sell. Currently there are over 120 million products listed on the site, each with their own graphics and images. Panther delivers those images and graphics.

Continue reading "Panther Express Delivers the Pictures that Make the Sales at PriceMinister.com, top French eCommerce Site" »

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